Social Networking

Social networking
I have started the social network path to try to promote my business and I have found that you have to be careful were you are promoting your business to prevent a possible negative spin on your advertising. For Example, my first response was to go to Face Book and start adding everybody on my contact list that lives in Tri Cities (my community). Then I was going to write on peoples walls about new listings and advertise to thousands of people for free! Well, the plan backfired. I added about 100 people in one day and checked on my web page a few days later. When I returned to Face Book I had comments on my wall that were not appropriate and pictures of Girls kissing at huge house parties posted all over my “social network” were I was advertising my upper end homes.
I went onto Google search and started looking at discussions about online advertising and social networks and what I found was surprising. I read an article that said that a Washington State Patrol Officer and a Kennewick Police Officer were fired over their “social networking”. One officer was fired because he had a picture on is wall of him drinking beer off duty and out of uniform. The other officer was fired because he was bad mouthing other police agencies on his account. This says a lot about perception when people are looking for an image to promote their business or in our case marketing for them.
I deleted every new contact that I created and since then I have been careful to do a quick check of the type of people that I allow to post on my online social network. I went one step further to look into the targeted marketing that advertising and promoters are using in my community. I went to the local radio station and asked them about their break down of demographics for radio listeners. I did this to promote my web page and my social networking sites that I am on to see if marketing to consumers on radio would be a good way to drive web page traffic and capture the interest of people looking to sell their home in Tri Cities. Anyway, I found that radio advertisers were very careful with their Realtors that advertised on their radio stations for the same reasons. They advised against playing commercials on certain channels due to the types of listeners and the damage that could bring to a Real Estate business.
That point is that not all advertising is good advertising within social networks. The network that you create for your business will determine your success. This had been proven time and time again. After all, why are these small real estate teams outselling everybody in their office?