How has technology changed Real Estate?
It seems like 90% of Real Estate transaction can be handled over the internet. When you get into Real Estate some of the old school brokers teach you that you get listings by knocking on doors and mailing flyers out to possible sellers. However, it seems that the best way to get new clients is to offer them tools on the internet that they can use to help them research their own projects. For Example, since I added a MLS RSS feed to my web page I capture around 3 or 4 leads per day from home buyers who use my web page to look for a home. When they see a home they like they save the listing and I am alterted that a home buyer found a home they like.
The same is true for people selling their home. Most clients use the internet to research Realtors and they like to look at what homes you have sold and they want to hire the best Realtor to sell thier home. By having a well built web page clients can research who you are and what you do.
I still use the phonebook and magazines to advertise since they are good tools to have incase a client has a diffrent search method. However, these methods are expensive and I think they get less view then the cheaper methods get.
As an agent do you think Technology is making being a realtor better?
Wednesday, January 26, 2011
Selling your home tips!
People all have there own opinions about the best way to sell your home. Some people like to leave their house vacant and stage the home, others like to stay in their home and allow Realtors to show their home when convenient. Unless you have to move out out of town I would suggest waiting to move into your new home until your house sells. I would recommend that you get a storage unit and eliminate all of the personal clutter in your home. I would also suggest that you start looking for your next home. As Realtors we can put an offer in on a house you like with an addendum that states the offer is upon the condition that your home sells. We can time everything out so when you get a buyer for your home you are ready to move and you will have a better idea for a closing date.
Saturday, January 22, 2011
Home Loans
It seems like lending fraud is all over in the news. Lying to a bank and buying an investment property with an FHA loan is a big deal. People are signing owner occupied FHA clauses so they can get a loan for 3.5% instead of paying 20% down on their loan.
Thursday, January 20, 2011
How To Market Your Business on the internet!
The internet has changed the way that people shop for merchandise. It does not matter if you are selling perishable products such as food or even houses. If you do not advertise and sell on the internet then you are not taking advantage of all of your resources to reach new clients. In the Real Estate profession we have used the internet to help home buyers find their dream home without having to leave their living room. Instead of driving around town for hours looking at houses home buyers can sign up for Quick Search and search every house on the market from their home. Realtors have mastered online marketing to keep up with changing times. Therefore, many of us will post virtual tours that can be viewed from Quick Search. About 90% of a Real Estate transaction can be handled through e mail, fax or phone calls. The other 10 % requires inspecting homes and tours of homes.
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