Technology

How has technology changed Real Estate?

It seems like 90% of Real Estate transaction can be handled over the internet. When you get into Real Estate some of the old school brokers teach you that you get listings by knocking on doors and mailing flyers out to possible sellers. However, it seems that the best way to get new clients is to offer them tools on the internet that they can use to help them research their own projects. For Example, since I added a MLS RSS feed to my web page I capture around 3 or 4 leads per day from home buyers who use my web page to look for a home. When they see a home they like they save the listing and I am alterted that a home buyer found a home they like.

The same is true for people selling their home. Most clients use the internet to research Realtors and they like to look at what homes you have sold and they want to hire the best Realtor to sell thier home. By having a well built web page clients can research who you are and what you do.

I still use the phonebook and magazines to advertise since they are good tools to have incase a client has a diffrent search method. However, these methods are expensive and I think they get less view then the cheaper methods get.

As an agent do you think Technology is making being a realtor better?